Monthly Archives: June 2009

Real Chocolate Relief Act

While I was playing around with the Snickers Snacklish translator on Facebook (see previous post), I stumbled upon this hilarious video featuring the one and only Neil Patrick Harris. I love the purposefully low-rent production values, especially the use of bad stock photography and b-roll video.

I visited the Mars realchocolate.com Web site and found out that every Friday you can sign up to get a coupon for a free Mars candy bar (M&Ms, Twix, Milky Way, Dove, etc.)

Most news outlets and blogs broke this news last month when the campaign was officially kicked off (here I am late to the party again), but few have talked about how the Mars campaign is a dig at competitors (namely Hershey) who are using cheaper oils instead of cocoa butter in their products in order to save money. It’s an interesting strategy, and I’ll be watching to see if it pays off for Mars.

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Filed under Sweet

Speak any Snacklish?

My husband absolutely hates the Snickers billboard campaign currently running in Seattle and other major cities. The billboards feature random acts of “Snacklish” such as:

-Go camping in the Snackarondacks
-Get dunked on by Patrick Chewing
-Take a field trip to the Peanutarium

And my personal favorite:
-Nougetaboutit

The corresponding TV commercials are kind of lame, but I enjoy the billboards, especially because my husband’s irate reaction to them is pretty comical. And being in the marketing biz, I think it’s a clever use of branding. Whether the Snacklish campaign increases sales of Snickers is another matter though.

The “English to Snacklish” translator on Facebook (Danger: Lost productivity at work ahead!) is really fun. My favorite word transformation?

Obama = Chompander in Chief

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Filed under Barack Obama, Sweet

Fight hunger with fashion June 18

From NWSource:

The Community Project is hosting Fashion Kills Hunger, a fashion show to support Northwest Harvest at The Chapel on June 18, 2009 featuring looks from The Industry, Horseshoe, Lizzie Parker and Original Penguin.

The Community Project sponsors events that bring people together as a community in order to fundraise for those in need in the Seattle area.

Tickets are $25 and includes a swag bag, champagne and cupcakes from Wink.

Cocktail hour begins at 8 p.m., with fashion show following at 9 p.m. Guests are asked to wear black to symbolize their commitment to ending hunger.

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Filed under Good causes